University of Wisconsin–Madison

Media & Communications

Media and communication are at the heart of how we connect and share information. This area holds many possibilities for students who are curious about visual arts, digital media, and strategic messaging. Whether you want to design video games, run marketing campaigns, affect public policy, or report the news, you’ll find interesting options here. 

This area encompasses careers in:

  • Journalism, media & audio: reporting, multimedia journalism, radio, and podcasting.
  • Creative arts & entertainment: film, television, theater, and digital arts.
  • Strategic communication & business: public relations, public policy, marketing, strategic communication, and arts administration.
  • Design, tech & specialized writing: game design, web development, medical illustration, and science writing.

If you are interested in visual storytelling, curious about digital tech, or excited to use media to make an impact, check out these links for more information.

*Indicates a career-based guide. Other guides are organized around majors or fields of study.

Not finding information for an L&S major? Check out What Can You Do With Your Major? from L&S SuccessWorks.

Next Steps

Thinking about what to do next? Start here – based on what you need right now. 

Want to talk through your career ideas and figure out what to try next? CEC career advisors can help you explore options, make a plan to get relevant experience, and keep your momentum going.

Still figuring out your academic path? CCAS advisors can help you explore majors and certificates, think through options, and plan courses that keep your choices open.

Curious about law or legal careers? Whether you’re just exploring or starting to plan ahead, CPLA offers resources and advising to help you understand the path to law school and related careers.

Interested in health professions? CPHA advisors can help you explore different paths, understand requirements, and prepare for graduate-level health programs.

Ready to take a step toward experience? Connect with your school or college career center to find internships, jobs, research opportunities, and tools for resumes, interviews, and more.